Body Cupid
Body Cupid
Seamless migration from Shopify to a fully customized website proved beneficial to a leading Indian D2C brand in beauty and personal care.
Seamless migration from Shopify to a fully customized website proved beneficial to a leading Indian D2C brand in beauty and personal care.
Context
Context
BodyCupid is a female-focused premium skincare brand based out of India. Body Cupid offers an expansive range of exceptional body care items, including scrubs, gels, butters, polishes, salts, and moisturizers. The brand’s website was built on top of Shopify. They were using numerous plug-ins across the funnel, which led to a sharp deterioration in their website performance.
BodyCupid is a female-focused premium skincare brand based out of India. Body Cupid offers an expansive range of exceptional body care items, including scrubs, gels, butters, polishes, salts, and moisturizers. The brand’s website was built on top of Shopify. They were using numerous plug-ins across the funnel, which led to a sharp deterioration in their website performance.
Objective
Objective
The BodyCupid team approached DevX with a strategic imperative – to seamlessly transition away from Shopify's platform and embrace a tailor-made fully customized website developed by our experts. The major goals were a twofold enhancement: firstly, to elevate website performance metrics, gauged through GT Metrics assessments; and secondly, to bolster their conversion rates thereby increasing the revenue potential of the brand. Seeking to transcend the limitations of their previous platform, the brand entrusted DevX to engineer a solution that solves these problems.
The BodyCupid team approached DevX with a strategic imperative – to seamlessly transition away from Shopify's platform and embrace a tailor-made fully customized website developed by our experts. The major goals were a twofold enhancement: firstly, to elevate website performance metrics, gauged through GT Metrics assessments; and secondly, to bolster their conversion rates thereby increasing the revenue potential of the brand. Seeking to transcend the limitations of their previous platform, the brand entrusted DevX to engineer a solution that solves these problems.
Execution
Execution
Tech Stack Used
Tech Stack Used
Frontend
Frontend
Next JS
A popular React framework, was employed for the frontend development. Its server-side rendering capabilities and optimized performance ensured a fast and responsive user experience
Next JS
A popular React framework, was employed for the frontend development. Its server-side rendering capabilities and optimized performance ensured a fast and responsive user experience
Redux
Redux was used for state management, enabling efficient handling of application state and data flow.
Redux
Redux was used for state management, enabling efficient handling of application state and data flow.
Backend
Backend
AWS Amplify
AWS Amplify facilitated the development, deployment, and scaling of the backend services. It streamlined the integration of various AWS services and offered tools for authentication, APIs, and more.
AWS Amplify
AWS Amplify facilitated the development, deployment, and scaling of the backend services. It streamlined the integration of various AWS services and offered tools for authentication, APIs, and more.
Lambda
Lambda allowed for the execution of serverless functions in response to specific events, enabling efficient data processing and logic execution.
Lambda
Lambda allowed for the execution of serverless functions in response to specific events, enabling efficient data processing and logic execution.
Opensearch
Opensearch was used for advanced search capabilities, enhancing the user's ability to discover relevant content efficiently.
Opensearch
Opensearch was used for advanced search capabilities, enhancing the user's ability to discover relevant content efficiently.
AppSync
AppSync was utilized for creating GraphQL APIs, enabling real-time data synchronization and efficient querying for a responsive user experience.
AppSync
AppSync was utilized for creating GraphQL APIs, enabling real-time data synchronization and efficient querying for a responsive user experience.
DynamoDB
DynamoDB provided a scalable and high-performance solution for managing structured data.
DynamoDB
DynamoDB provided a scalable and high-performance solution for managing structured data.
Key Integrations Done
Key Integrations Done
Unicommerce
Integration with Unicommerce facilitated efficient order and inventory management, ensuring seamless backend operations.
Unicommerce
Integration with Unicommerce facilitated efficient order and inventory management, ensuring seamless backend operations.
GA4 (Google Analytics 4)
The integration of GA4 enabled robust tracking and analysis of user interactions and behaviors on the website, providing valuable insights for optimization.
GA4 (Google Analytics 4)
The integration of GA4 enabled robust tracking and analysis of user interactions and behaviors on the website, providing valuable insights for optimization.
Facebook Pixel
The integration of Facebook Pixel allowed for precise tracking of user activity on the website, enabling effective ad targeting and measurement of campaign success.
Facebook Pixel
The integration of Facebook Pixel allowed for precise tracking of user activity on the website, enabling effective ad targeting and measurement of campaign success.
MoEngage
Integration with MoEngage provided tools for personalized engagement, such as targeted messages and notifications, enhancing user interaction.
MoEngage
Integration with MoEngage provided tools for personalized engagement, such as targeted messages and notifications, enhancing user interaction.
Vercel Analytics
Vercel Analytics offered insights into website performance and user engagement, aiding in the continuous improvement of the platform.
Vercel Analytics
Vercel Analytics offered insights into website performance and user engagement, aiding in the continuous improvement of the platform.
GupShup WhatsApp API
Integration with GupShup's WhatsApp API enabled direct and efficient communication with customers through WhatsApp, enhancing customer support and engagement.
GupShup WhatsApp API
Integration with GupShup's WhatsApp API enabled direct and efficient communication with customers through WhatsApp, enhancing customer support and engagement.
CustomerGlu
CustomerGlu integration potentially provided customer-centric insights and data to improve user experiences and satisfaction.
CustomerGlu
CustomerGlu integration potentially provided customer-centric insights and data to improve user experiences and satisfaction.
Razorpay
The integration of Razorpay facilitated secure and smooth online payments, enhancing the checkout process and reducing friction.
Razorpay
The integration of Razorpay facilitated secure and smooth online payments, enhancing the checkout process and reducing friction.
New Features Built
New Features Built
Personalised recommendations for the user powered by AWS Personalise
Personalised recommendations for the user powered by AWS Personalise
Semantic search (GPT 3.5 powered) for better search experience
Semantic search (GPT 3.5 powered) for better search experience
40%
Improvement in conversion rate
40%
Improvement in conversion rate
55
basis point improvement in GT metrix score
55
basis point improvement in GT metrix score
Results
Results
Their GT metrics improved significantly. The outcomes of this successful implementation revealed a noteworthy 40% enhancement in the brand's website conversion rate, accompanied by substantial improvements in website performance. This remarkable increase in conversion rate can be attributed to several factors, including the optimization of website speed and performance, the incorporation of gamified coupon systems, and the streamlining of the checkout process for faster transactions. The entire user experience was upgraded with a more smoother and faster journey from search to order placement.
Their GT metrics improved significantly. The outcomes of this successful implementation revealed a noteworthy 40% enhancement in the brand's website conversion rate, accompanied by substantial improvements in website performance. This remarkable increase in conversion rate can be attributed to several factors, including the optimization of website speed and performance, the incorporation of gamified coupon systems, and the streamlining of the checkout process for faster transactions. The entire user experience was upgraded with a more smoother and faster journey from search to order placement.
GT metrix grade
GT metrix grade
Grade
Grade
B
B
performance
performance
85%
85%
structure
86%
structure
85%
