The Sleep company is a personal care brand born in India for the world. Their product line includes sleep mattresses, pillows, bedding and sleep accessories tailored to improve the sleep quality of individuals.
Having partnered with a third party service provider for the installation of these products, a coupon flow redemption system was to be put in place in which user’s who buy the product on TSC website gets a unique coupon which can be redeemed on the platform of the third party service provider.
With multiple orders in place, manually mapping the buyers with the right set of coupon codes and then communicating the same became challenging. Thus resulting in poor user experience, higher drop-offs and churn rate and leads to lower platform stickiness. DevX team was thus approached to solve this problem via automation.
Instead of manually sending coupons stored in CSV to the list of buyers, we created a system in place where an api was created to return a unique coupon every-time to make the process effortless, time-saving and automated. The coupons from CSV were stored in DB. We then communicated with the buyers about the free installation coupon via a Whatsapp message powered by GupShup.
With this architecture in place, user’s immediately got a message of free installation from the partner service provider. Clicking on the message, the coupon gets auto applied and a free installation is scheduled. This system automated manual efforts and structured the coupon data while making communication smoother for the end users.
