Body Cupid
Body Cupid
Seamless migration from Shopify to a fully customized website proved beneficial to a leading Indian D2C brand in beauty and personal care.
Seamless migration from Shopify to a fully customized website proved beneficial to a leading Indian D2C brand in beauty and personal care.
Context
Context
DevX partnered with WOW to develop and launch a user-friendly app for iOS and Android and blazing fast websites with SEO optimised. WOW had earlier migrated from Shopify to Dukaan and then the idea was to build it completely custom to get the best experience and faster development and lower running cost along with the capability to manage all their different brands from the same panel.
DevX partnered with WOW to develop and launch a user-friendly app for iOS and Android and blazing fast websites with SEO optimised. WOW had earlier migrated from Shopify to Dukaan and then the idea was to build it completely custom to get the best experience and faster development and lower running cost along with the capability to manage all their different brands from the same panel.
Objective
Objective
Though they wanted it to behave similar to shopify in terms of management and uptime, we opted to use AWS Serverless framework from our backend and NextJS for frontend along with React Native for mobile development.
Though they wanted it to behave similar to shopify in terms of management and uptime, we opted to use AWS Serverless framework from our backend and NextJS for frontend along with React Native for mobile development.
Execution
Execution
Tech Stack Used
Tech Stack Used
Frontend
Frontend
Next JS
Redux
Tailwind CSS
AWS Amplify
Backend
Backend
AWS SAM
GraphQL
Lambda
AWS AppSync
API Gateway
Cloudfront
AWS S3
Fargate
Cloudwatch
SQS
SNS
Opensearch
DynamoDB
SES
Mobile App
Mobile App
React Native
Firebase
Key Integrations Done
Key Integrations Done
Unicommerce
Google Analytics
Facebook Pixel
MoEngage
Limechat
GupShup WhatsApp API
Semantic Search
Razorpay
Frontend Hosting
Frontend Hosting
Vercel
Cloudfare
Cloudfront (CDN)
Backend Hosting
Backend Hosting
AWS Serverless Infra
New Features Built
New Features Built
Personalised recommendations for the user powered by AWS Personalise
Personalised recommendations for the user powered by AWS Personalise
Semantic search (GPT 3.5 powered) for better search experience
Semantic search (GPT 3.5 powered) for better search experience
40%
Improvement in conversion rate
40%
Improvement in conversion rate
55
basis point improvement in GT metrix score
55
basis point improvement in GT metrix score
Results
Results
Their GT metrics improved significantly. The outcomes of this successful implementation revealed a noteworthy 40% enhancement in the brand's website conversion rate, accompanied by substantial improvements in website performance. This remarkable increase in conversion rate can be attributed to several factors, including the optimization of website speed and performance, the incorporation of gamified coupon systems, and the streamlining of the checkout process for faster transactions. The entire user experience was upgraded with a more smoother and faster journey from search to order placement.
Their GT metrics improved significantly. The outcomes of this successful implementation revealed a noteworthy 40% enhancement in the brand's website conversion rate, accompanied by substantial improvements in website performance. This remarkable increase in conversion rate can be attributed to several factors, including the optimization of website speed and performance, the incorporation of gamified coupon systems, and the streamlining of the checkout process for faster transactions. The entire user experience was upgraded with a more smoother and faster journey from search to order placement.
GT metrix grade
GT metrix grade
Grade
Grade
B
B
performance
performance
85%
85%
structure
86%
structure
85%
